It’s easy to see why the technology-fueled resurgence of account-based marketing (ABM) is taking hold. B2B marketers are: Driving Special leads bigger deals, higher close rates, and more revenue Winning strategic accounts in specific industries or regions, or with other significance Getting higher ROI vs. other marketing strategies The 2017 State of Account-Based Marketing Study by validates this trend in ABM results and adoption: 91% of the B2B companies surveyed are realizing Special leads higher deal sizes through ABM 92% see a higher percentage of closed deals from qualified opportunities for
ABM accounts vs. non-ABM accounts More B2B marketers Special leads are moving from pilot programs to full ABM programs: 62% in 2017 compared to 40% in 2016 ABM as a percentage of overall marketing budget is increasing Sirius Decisions Source: 2017 State of Account-Based Marketing, Simply put, the proven value of ABM is driving more investments within Special leads B2B organizations. Technologies Fueling ABM Growth So then why haven’t we always been practicing ABM? With the rise of the internet and digital marketing, it was Special leads challenging enough to make sense of individual behavior.
Now, marketers are empowered with account-centric targeting, Special leads personalization, and measurement across their digital channels. Technology is playing a significant role in making ABM scalable in the Engagement Economy. As marketers dedicate more budget to their ABM programs, the winning marketers are upgrading their marketing technology stacks Special leads to help operationalize and optimize their efforts. Let’s explore the key technology trends propelling ABM today and shaping its future. Digital Channels Digital Channels Source: The State of Engagement,