It is important for you to know people or organizations that you are competing with because it helps you identify their strengths weaknesses Telephone Number List challenges and limitation. strengths and opportunities of your competitors should be avoided as much as possible. You should instead concentrate on Telephone Number List weaknesses and threats as this is one avenue of beating the competition. This is done through a process called competitive analysis.
Competitive analysis helps you to identify your strengths Telephone Number List and opportunities (competitors' weaknesses and threats) as well as those of your competitors. Competitive analysis is done both when doing Telephone Number List internal and external environmental scanning. This knowledge gives you ideas on what areas to avoid and what areas to concentrate on when refining your product. Identifying your competitors' weaknesses and threats and refining them to become your strength is the main reason behind competitive analysis.
Your strengths and opportunities Telephone Number List form your unique selling proposition or core competence. This core competitive advantage gives you a competitive edge over and above the competition and helps you stay Telephone Number List ahead of the pack. Competitive analysis is also important because it helps you achieve a sustainable competitive advantage which becomes you unique selling proposition.