Next, Aim Clear's Susan Went grad discussed her forte: Facebook Ads. Industry Email List There is excellent writing of this part of the session onhisclean , Industry Email List you can read here. Amazon's Owned and Paid Media Options with Danielle Waller Finally, we closed the session with Danielle Waller from Merkle. She discussed Amazon in an “appetizer approach” making sure everyone could walk away with something. She started by talking about the importance of Amazon as it continues to grow its market share and memberships.
Amazon has a big impact on how a growing percentage of the population makes purchases and nearly half of all retail sales revenue in the United States. It is Industry Email List one of the leading advertising revenue platforms on the web and people are changing the habit of searching Amazon for individual products before going to Google. Given these trends, it's imperative that brands work to succeed on Amazon, but it won't be easy. Industry Email List To have a good presence in the entire Amazon environment, you will need to bring together many different teams. In her presentation,
Danielle talked about the owned and paid media parts. In the Owned Media department, she discussed all the assets a brand has at its disposal, including product detail Industry Email List pages, enhanced brand content, and stores. These allow businesses to showcase their brand and products, create rich experiences that Amazon will be more likely to drive Industry Email List traffic to, as well as increase the likelihood of conversions. The key elements to focus on are solid images with multiple different angles and coverage for all variations, highlighting