Try to develop your own Telemarketing List media literacy, that of your colleagues and that of your target group. Learn how (new) media work and how they can be used to spread fake news. Always count to ten before responding to new Telemarketing List information, such as news in your industry. Can the information be trusted? Do you have to respond at all? And if so: how? Speak out against incorrect information (about your brand or organization). The best weapon against incorrect information is correct information. But don't argue with trolls. Trolls Telemarketing List continuously spread fake news to cause chaos and damage. You cannot enter into a conversation with these people (or bots!). You can only report it.
In this way you contribute to a world in which Telemarketing List people can have confidence again in the information they encounter (online). And you gain the trust of your target group in your organisation, brand or message. The role of purpose or social impact in business is increasing all the time. According to 70% of C-suite leaders, the company's purpose strategy strongly influences their role, a recent study shows . It is therefore Telemarketing List not surprising that more and more organizations have developed or are working on such a strategy.
This development is not only due to the goodwill Telemarketing List of companies, but above all to the growing awareness of consumers. And the growing need for products that give them the feeling that they as individuals contribute to a better Telemarketing List world or at least to everyone's personal definition of a better world. Brand activism: do you dare to take sides? Suppose something happens in the world that affects the values and purpose of your brand. Do you stand up for your ideals as a brand and do you dare to take sides if Telemarketing List necessary? Or are you, as a brand, so brave that you start the discussion to initiate social change? Brands like Nike and Patagonia weren't afraid to make their voices heard.